Powerful solutions for In-Line Assets across Marketing, Sales, Patient Support, Access & Managed care
Brand Marketing Solutions
- Portfolio & Brand Performance Score cards
- Marketing /Media Mix Optimization
- Campaign Effectiveness Measurement (Test /Control)
- MCM Omni Channel Analytics
- Next Best Action
- Digital Analytics
In this case study, Analytical Wizards reviews how answering ad-hoc business questions led to insights for growth.
Measuring the impact of a digital campaign can help identify gaps and areas to improve the effectiveness…
Market Insights Solutions
- Integrated Performance tracking
- Dynamic Patient Journey
- Size Treatment Flows, Sources of Business
- Segmentation, Strategic Opportunity Assessments Patient Finder Analysis
- Patient Retention Risk Prediction
- Patient Profiling & Targeting
ML-based solution reduced patient drop-offs and discontinuation of therapy by 18% driving $74M incremental annual revenue…
In this video featured at Ai4 2021, Inna Glozman and Jason Carlin present several case studies that demonstrate the successful…
Sales Solutions
- Dynamic Targeting
- Forecasting & Market Sizing
- Sales Force Sizing & Structuring
- Sales Force reporting, real time triggers/ insights for Rep detailing
- Territory Alignment/IC
- Key Influencer Mapping
- Sales Force Efficiency
Explore how a Machine Learning (ML) customized targeting approach can improve brand loyalty and increase market penetration.
A look at important considerations for the omnichannel strategy and using data analytics to improve brand performance…
Managed Care Solutions
- Contracting/Rebate/Coupon Optimization
- Payor Influence/Mix
- Payor Segmentation
- Account Mgmt. Effectiveness
- Value Based Contracting
- Diagnostic and proactive Analytics to optimize Patient Support Programs
- Patient Copay & Adherence Program Effectiveness
The Machine Learning Solution predicted likely share and rebate scenarios at a Plan level to enable optimization.
Learn about some new steps being taken to utilize AI algorithms to predict therapy discontinuation, creating opportunity…