Advances to Omnichannel Roadmap

Advances to Omnichannel Roadmap Accelerating Brand Performance

The pharmaceutical industry is replicating the foundational layers used in retail, finance, and other industries on how best to reach customers across channels (Amazon, et al). The future state is an integrated marketing, sales, technology stack, and analytics environment that generates customer centric personalized Healthcare Practitioner (HCP) and Healthcare Consumer journeys. Advances in the approach to the Omnichannel Roadmap include channel sequencing and optimal…
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