Powerful Solutions for Function/Role



Marketing
  • Marketing / Media Mix Optimization
  • Campaign Effectiveness Measurement
  • MCM Analytics
  • Segmentation & Micro Targeting
  • Digital Analytics
  • Next Best Engagement
Promotional Mix
Uncover how your marketing budget can be working harder for you by optimizing your marketing and promotional efforts.
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Next Best Action
Leveraging Artificial Intelligence (AI) and Machine Learning (ML) to predict HCP prescribing…
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Brand
  • Performance Scorecards & KPIs
  • Dynamic Patient Journey Mapping
  • “Analytics on Demand” infrastructure
  • Market Sizing & Forecasting
  • Patient Finder Analysis
  • Patient Profiling & Targeting
  • Patient Compliance Predictor
Identify Underdiagnosed Patients Via IZE Patient Finder
Harness the predictive power of AI ML & NLP to find un-diagnosed emerging patients.
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Creating a Framework for Weekly Forecasting Post COVID-19
COVID-19’s impact on forecasted sales was not expected. This POV demonstrates a new framework and solution for Monthly…
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Market Access
  • Contracting & Rebate Optimization Analysis
  • Payer Influence / Payer Mix Analyses
  • Payer segmentation
  • Account Management Effectiveness
AI ML Use Case for Rebate and Contract Optimization
The Machine Learning Solution predicted likely share and rebate scenarios at a Plan level to enable optimization.
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AI ML Use Case for Overcoming Access Hurdles
Machine learning solution proactively identified look-alike eligible PCSK9 patients for a Big Pharma…
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Sales
  • Dynamic Targeting
  • Sales Force Sizing & Structuring
  • Targeting & Call Planning
  • Key Influencer Mapping
  • Sales Force Efficiency
AI ML Use Case for Trigger Based Targeting
NLP and machine learning combine to open up market opportunity worth $160M by identifying 1k new…
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Estimating Sales Force Efficiency
Stochastic Frontier Analysis is a powerful technique to analyze field force efficiency and gain insights on best actions to…
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