Ram Sharma Answers the Question "What is the Right Multichannel Mix?"
APPEARING IN PM360
June 13, 2019
The June issue of PM360 contains a Think Tank section asking pharma/biotech marketing and analytics thought leaders about their strategies for best reaching target audiences and ensuring they’ve chosen the right channel mix to maximize their investments and ROI.
Analytical Wizards Managing Partner, Ram Sharma, shared the challenges he sees in the industry, as well as key strategies that will deliver not only quick wins, but lasting brand performance.
Sharma shared, “Brands continually need to do more with less. AI and machine learning (ML) can now provide the scalability and repeatability in omnichannel marketing optimization — with the ability to run hundreds of simultaneous complex regression models and algorithms to determine the BEST model. However, to get it right, you need to combine knowledge of industry data sources, advanced analytics expertise, and AI/ML-power technology.”
He went on to share that the best marketers and analytics teams fail because their platforms are too complex, inefficient, or not able to arrive at the best channel mix — as well as the seven things you need to do to solve the problem.
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