The platform helps users understand the behavior of customers; real time multi-touch attribution & optimization of marketing promotions (online & offline) at the customer level; perform scenario planning for effective marketing promotions; identify the most preferred channel / message of engagement for each customer and test a concept / message on a small scale within a market or territory before rolling out at the national level.
- Combine structured and unstructured data to track performance of your brand using KPIs at the national, sub-national, and segment level.
- Uncover potential opportunities by comparing brand KPIs for different promotional channels and geographies with industry benchmarks
- Know your customers based on key characteristics (needs, interests, behaviors, channel preference, challenges, attitudes, demographics)
- Identify distinct, targetable, and actionable segments, and tailor promotional strategy by segment to maximize ROI
- Overlay segmentation solutions and develop micro strategy.
Test and Control
- Support controlled A/B testing of promotional tactic or channel through design, monitoring and analysis.
- Isolate true impact of promotional tactic / channel while controlling for other confounding factors.
- Identify the best customers for test and control groups utilizing matching algorithms, and recommend sample size.
- Track relevant KPIs during testing and ensures adherence to design.
- Improve customer satisfaction using personalized promotional strategy for each customer.
- Leverage AI / ML to define success for MCM / Digital targeting within a marketing and commercial plan.
- Identify key drivers of channel engagement and isolate engagers / responders from non-engagers / responders.
- Choose from a variety of algorithms (Neural Net, SVM, Random Forest, Tree, Ensemble) for higher classification or predictive power.
- Perform Real time multi-touch attribution of brand sales to promotional tactics or channels (Online & Offline media) at the customer level.
- Optimize the promotional mix in real time to maximize sales and / or profitability and reach forecast goals within and across portfolios of brands.
- Generate promotional response / ROI / MROI for multiple brands and tactics / channels (Online & Offline media) at the national, regional or customer levels.
- Identify promotional synergies and analyze the competitive environment.
- Built for brand managers to optimize or maximize sales or profitability with channel / tactic level constraints.
- Real time assessment of the sales and profitability impact of changes to the promotional tactics or channels.
- Ability to run real-time simulations for multiple brands, channels, and geographies at the click of a button.
- Options for real time optimization to maximize sales or profitability with channel / tactic level constraints.
A next generation Marketing Analytics Platform
Analytics that work the way you think
UNDERSTAND YOUR DATA IN MINUTES
Detailed univariate and multivariate diagnostics allow users to refine and shape the data before it goes into a model. Easily spot patterns, avoid common pitfalls. Prune redundant information while retaining relevant model predictors.
STAY IN CONTROL… OR WING IT
Advanced settings for the seasoned modeler to control every nuance of data preparation, modelling and beyond. Sensible defaults based on industry benchmarks ensure minimum compromise even when running on auto-pilot.
MADE FOR THE ANALYST… AND THE CXO
Business-ready dashboards that present findings in fresh and familiar ways. Charts and tables that are easy on the eye, support interactive features like hover, zoom, filter and search. You may not even need that presentation, but in case you do export to Excel and PowerPoint is also supported.