Case Study: Promotional Mix


Committed to ensuring a successful product launch despite the challenges they faced during the pandemic, Analytical Wizards’ client needed an all-encompassing assessment of their promotional efforts with data-driven, actionable recommendations to

Improve targeting

Optimize call frequency

Allocate budgets to the right channels

Understand the value of branded vs. unbranded messaging

They selected Analytical Wizards to provide these valuable insights due to the speed and cost efficiency we were able to offer as a result of our patent-pending WIZ platform. WIZ enabled our analysts to quickly build a single model complex enough to be able to meet all the client’s learning objectives and more. In addition to the delivery of clear and actionable learnings provided by our analytics experts, they also received information-rich results datasets they could mine for additional insights.