Campaign Effectiveness

Measure the impact of a digital campaign and calculate ROI.

Background

A vaccine manufacturer ran a digital campaign with an objective to curb the decline in vaccination rates by increasing receptivity towards vaccines and vaccination

The campaign deployed via different channels, including Paid Search, Social Media, Display and DOOH

Objective

Measure the campaign to answer:-

What is the impact of the digital campaign in driving vaccination rates in the United States?

What is the ROI of the campaign?

Approach

We followed a 4-step framework for measurement:-

Insights

Results